SLR Digital Finance funded a $5MM credit facility for Ignite Media Group, a performance marketing company that offers digital marketing strategy, multi-channel targeted advertising, compliance management, analytics, and campaign optimization to support customer acquisition efforts for Fortune 500 brands.
Ignite Media Group was recently spun out of Amobee, an international advertising technology company that sold to Tremor International in September, 2022. Brittany Hawkins, Founder and CEO of Ignite Media Group, has 15 + years of experience in digital marketing and was most recently the VP of Amobee’s email business prior to acquiring the email business from Amobee in 2022. Brittany has been recognized as a leader in Martech and is pushing the marketing industry towards performance based digital solutions as brands focus on efficient spending within scalable channels.
“Ignite has created a unique set of performance-based solutions for Fortune 500 marketers. Their approach to building an end-to-end solution for marketers aligns perfectly with our approach to financing growth-oriented digital media and marketing businesses,” said Jeffrey Austin, SVP of Business Development at SLR Digital Finance. “We are thrilled to partner with Brittany and Ignite to support their growth over the coming years.”
“Ignite Media is proud to partner with SLR Digital Finance as they are uniquely positioned to support our continued growth and expansion efforts with their deep understanding of the digital marketing industry, its landscape and needs. Their sophisticated platform and approach to financing further allows us to offer flexible finance terms and enhances our ability to win in market.”– Brittany Hawkins, CEO, Ignite Media Group
SLR Digital Finance has extensive experience financing digital media and marketing companies similar to Ignite Media Group.