Gordon Brothers, in a joint venture with Nations Capital, has completed the purchase of substantially all the assets of H2 Brands Group, a leading national consumer products company with annual sales in excess of $250 million and a portfolio of nationally recognized brands, including Comfort Zone®, Shur-Line®, Helping Hand® and Bulldog® Hardware.
 
The acquisition includes the inventory, accounts receivable, intellectual property, and machinery and distribution equipment of H2 Brands Group, allowing for continued operations and retention of many employees, including Chief Commercial Officer Ken Weiss and core members of the sales team.
 
“We executed a multi-asset investment strategy and leveraged our many areas of asset expertise to purchase and continue operations of these legacy brands,” said Robert Himmel, Senior Managing Director, Head of North America Commercial & Industrial at Gordon Brothers. “Our holistic approach, deep asset expertise and rapid decision making let us step into this transition to provide a complete solution that ensured the value of the business remained intact.”
 
“This transaction highlights our expertise in complicated deal structures,” said Jim Lightburn, Co-Founder and President of Nations Capital. “Our teams’ unique ability to react quickly and truly understand the underlying value of the business, while also providing a comprehensive equity solution, allowed us to keep the key business functions operational and retain key employees.”
 
In a related transaction, the joint venture has recently completed the sale of the Shur-Line® and WordLock® range of products to True Value Company, an ACON Investments portfolio company. Many of the Shur-Line® division employees will join True Value Company as part of the sale.