JPalmer Collective, an asset-based lending company launched in March 2023, has expanded its team of finance industry veterans with the appointment of Celina Rambaran as Senior Vice President of Operations. Rambaran will play a critical role in shaping JPalmer’s operational strategy, building strong customer relationships and maximizing the company’s performance.

“I’ve had the privilege of working closely with Celina previously and knew she was the ideal person to ensure JPalmer’s systems are optimized from the early stages,” said Jennifer Palmer, Founder and CEO of JPalmer Collective. “Celina has the exceptional ability to drive operational excellence, and there is no one who can develop and maintain customer relationships like her. We are thrilled to have her join the team.”

Rambaran has 15 years of experience in alternative finance at eCapital and the former Gerber Finance (acquired by eCapital.) She was a pivotal contributor to the team’s success and growth, managing all prospects through the initial closing process to ensure the promptness of the primary funding and the ease of the transition to client. She is known for working tirelessly to train and develop her team and to promote client satisfaction and retention.

Rambaran joins COO Melissa Fleishman, a finance veteran with 25 years of asset-based lending expertise recognized as a distinguished leader in the industry by the Secured Finance Network, and CFO Laura Newman, a CPA who has spent her career in the accounting and financial services industries on Wall Street and in Big Four accounting.