SG Credit Partners, through its SG Consumer Products division, announce its partnership with Cora, a modern woman’s wellness brand offering natural, organic period care. SG’s credit facility will support Cora’s expansion into traditional retailers and continue growing the brand so every body has access to better period care.
 
"SG Credit Partners is instrumental in our continued expansion into major retailers like Walmart and Walgreens this year,” says Yenny Calabrese, Cora’s Senior Vice President, Finance. “As a fast-growing brand, their team created an intentional solution that creatively tackled our working capital funding needs.”
 
What started as a direct-to-consumer brand in 2016 quickly gained popularity and launched in Target six months later. Cora was founded by Morgen Newman and Molly Hayward, a pair united by their belief that everyone should have access to better period care. They developed a modern solution to help people manage their periods by using organic cotton and clean ingredients, creating an elevated brand that values putting the customer first. When first creating Cora in 2014, Hayward felt strongly about becoming a certified B-Corp to support period product access after a trip to Kenya exposed her to many people unable to continue their day-to-day while menstruating. With each Cora purchase, the company provides period products and body literacy resources to help people who may otherwise go without.
 
"Cora is an incredible example of doing business for good, and their authentic brand clearly resonates with the modern consumer,” says SG’s Managing Director of Originations, Spencer Brown. “Cora is continually growing, and our team is happy to support their journey through debt financing.”