nFusion Capital announced that William Brice Reid has joined their team as Senior Vice President. Brice will be responsible for receivables purchasing, asset-based lending and loan originations and developing client and referral relationships across the United States. He will be based in nFusion Capital’s Dallas office.

“I believe Brice is the ideal fit to help us strengthen our sales bench and energize the next chapter of our growth,” said Jason Lippman, CEO, nFusion Capital. “We were impressed with his track record, his personal approach, and his clear attention to detail. We are excited to have him on our team.”

In structuring asset-based lending and factoring solutions uniquely suited to each client’s business and situational needs, Brice draws upon his experience in factoring and marketing. Prior to nFusion, Brice worked in collections, operations, credit and underwriting, and developed a deep understanding of all aspects of the factoring industry. He also worked in marketing for several sports entities, including Publicis Hawkeye, a sports marketing agency, where he developed his business and relationship skills.

Brice earned dual Bachelor of Science degrees in Applied Physiology and Sport Management at Southern Methodist University in Dallas.