BMO, a leading lending-partner to U.S. wineries, has formed the U.S. Wine Industry Partnership in collaboration with business intelligence firm WineBusiness and bw166, a top market research firm focused on the wine industry. The U.S. Wine Industry Partnership will produce a comprehensive industry report based on a survey that will gather insights from thousands of wineries across the U.S. as well as expert analysis of business trends and developments driving the U.S. wine market. BMO’s U.S. Wine Industry Partnership will be a leading resource for insights to help wine businesses understand, anticipate, and adapt to changing consumer preferences and consumption habits.

In addition to the industry research, bw166 will contribute a wealth of current and historic data on U.S. wine production, consumption, sales, consumer demographics and more that will be bolstered by BMO’s industry leading expertise and position as the eighth largest bank in North America by assets.

The newly created U.S. Wine Industry Partnership is comprised of BMO, renowned industry analyst Jon Moramarco and his market research firm bw166, and one of the industry’s leading media firms, WineBusiness. Set for release in the second quarter of 2024, the 2024 BMO Wine Market Report will stand alone as a thorough examination of the modern and dynamic B2B U.S. wine market, which is the largest and most competitive wine market in the world.

“The wine industry is undergoing transformative change and BMO’s experts are working with owners and operators to help them anticipate, innovate and emerge stronger than ever,” said Adam Beak, Managing Director and Head, Wine and Spirits, BMO. “BMO’s deeply researched report will provide expert insight and analysis on emerging trends shaping the industry, help our clients grow market share and make progress on their financial goals.”

The U.S. Wine Industry Partnership has joined together to report on the state of the U.S. wine industry to help wine businesses understand factors shaping the outlook for the industry. The inaugural 2024 BMO Wine Market Report explores business trends and key developments driving the U.S. wine market, helping wine businesses assess changing consumer preferences and consumption habits, now and in the future. From grapes to the glass, this proprietary report, based on exclusive survey findings, objectively analyzes the most recent market data across all wine segments.