Nabil Istafanous announced the launch of Foothills Capital Advisory, a practice dedicated to helping businesses secure the necessary working and growth capital to succeed in today's challenging credit environment.

During times of higher interest rates and tight bank credit, more businesses need to venture beyond traditional banks for lending. With the proliferation of alternative lenders, complex financial structures and aggressive marketing practices from questionable “cash advance” lenders, businesses should obtain advice from unbiased and knowledgeable sources.

"Guiding business owners through the unfamiliar alternative commercial finance terrain is Foothills’ mission," said Nabil Istafanous, Founder of Foothills Capital Advisory. "I am excited to launch this practice and provide the support and expertise that businesses need to reach their goals."

Foothills Capital Advisory serves clients with revenues between $5 and 100+ million who are seeking turnaround and growth capital facilities from $1 to $30+ million. The firm offers a range of financing solutions from trusted commercial finance and capital partners, including asset-based lending, e-commerce inventory finance, factoring, and revenue-based term loan structures.

Foothills Capital Advisory's compensation model is results-driven, ensuring that the firm's success is directly tied to the success of its clients.