Assembled Brands Capital closed a new revolving line of credit with BOBABAM, a high-growth, instant boba beverage brand based in California. After securing a new line of credit, the CPG company plans to invest in scaling up production, expanding distribution channels, and optimizing inventory management to drive growth and enhance operational efficiency.

BOBABAM was started when Bob, Brian, and Ron, three AAPI dads in the USA, became obsessed with building a better boba experience. Selling DTC and in stores nationwide, BOBABAM offers frozen instant boba kits, allowing consumers to effortlessly craft a boba shop-worthy beverage in just about a minute, all from the comfort of home and at a fraction of the price. This has helped the brand to amass a loyal following in recent years, contributing to explosive growth.

The brand’s remarkable growth is rooted in its unwavering commitment to integrity, and products crafted from only the finest quality ingredients. The company also operates with a highly experienced CPG team, positioned to continue to drive strong growth & category dominance. Another major factor in the success of BOBABAM is the brand’s exceptional repeat rate, going beyond average rates seen in similar businesses, a testimony to the brand’s passionate consumer following.

With access to a flexible line of credit from Assembled Brands, the beverage brand is well-equipped to take advantage of more growth opportunities in the future, grow distribution across thousands of doors nationwide, and continue to take the market by storm.
Check out BOBABAM’s mouth-watering flavors, and bring home the boba shop.