SG Credit Partners, through its SG Software + Technology division, is continuing its partnership with Sincere, a family of consumer internet brands. Sincere is home to Punchbowl®, Timehop®, and Memento®, and builds technology for celebrations, memories, and life milestones. This is the second time SG has invested in Sincere.
The company leveraged this latest investment to enter the weddings market, and announced the launch of Lovebird. Lovebird redefines elegant wedding guest communication for a new generation of engaged couples, and is poised to challenge outdated incumbents in the wedding industry who have failed to innovate over the past decade.