nFusion Capital provided a $2.5 million ABL facility for Kitu Life, also known as Super Coffee.
Raising capital post-COVID was difficult, which hampered the Company’s growth and limited the capital available to invest in brand development and marketing. The Company needed funding to support continued growth goals and investment, especially in best-in-class branded content to advertise new and improved products across the entire social media universe. They searched for a lender who understood the unique needs of entrepreneurs in the midst of rapid scale-up and turned to nFusion Capital.
The financing provided much-needed capital to invest in new product lines, increase marketing outreach, build out e-commerce capabilities, and target younger consumers.
"Entrepreneurs like the DeCicco brothers are the reason we started nFusion. We love their vision and energy; they have a great product and the drive it takes to succeed. They just needed a funding boost, and we are excited to be the partner that helps them get to the next level,” said Jason Lippman, CEO, nFusion Capital.