Monroe Capital acted as sole lead arranger and administrative agent on the funding of a senior credit facility to support the acquisition of You First by The Gersh Agency, Inc. (“Gersh”), a portfolio company of Crestview Partners.

Founded in 1949 and based in Beverly Hills, CA, Gersh is a full-service talent agency that represents a leading roster of actors, writers, directors, comedians and other entertainment professionals in television, film, theatrical performances, and live events. Founded in 2002 and headquartered in Madrid, Spain, You First is a sports representation agency with additional capabilities within branding, podcasting, production, and alternative media. It represents a roster of over 1000 athletes across offices in Europe, North America, and South America. With the acquisition of You First, Gersh doubles its size to over 600 employees, establishes a global footprint with 22 offices in 14 countries, and positions itself as a player in worldwide sports representation.

This transaction is representative of Monroe’s Sports, Media & Entertainment Finance Vertical, which provides financing solutions for media and entertainment companies in film and television, music, representation, traditional media, digital, live entertainment and adjacent businesses. Monroe also provides financing solutions for sports companies including clubs/teams, service providers to the sports ecosystem, venues, ticketing businesses, hospitality businesses, and B2B with sports end markets.