AmRock Financial, a top financier for small and mid-sized companies through its exclusive network of 1,700 banks and lenders, announced the launch of its new Advisory Services. This initiative assists lenders in refining their market positioning and executing go-to-market strategies with precision, ensuring competitive and sustainable revenue growth within their investment portfolios.

Providing funding is just the beginning in today's fast-changing business environment. Success depends on how effectively banks and lenders position themselves in the market, differentiate their different financing solutions, and demonstrate growth in their investment portfolios. AmRock Advisory Services addresses these challenges by providing expert guidance to banks and lenders promoting creative storytelling, innovative design, branding, and web solutions by deploying the power of AI-driven insights using proprietary algorithms.

“Our mission is to empower banks and lenders with the strategic support they need to navigate complex market dynamics as they look to fund potential clients,” said Chalva Tchkotoua, Managing Director of AmRock’s new Advisory Services. “Through a combination of cutting-edge technology and tailored advisory solutions, we help our network of banks and lenders sharpen their position, providing lending and credit services to their clients and establishing a lasting competitive edge in the marketplace.”

By collaborating closely with banks and lenders who are promoting Asset Based Loans, Accounts Receivable Financing, Purchase Order Financing, Factoring, and other highly customized finance solutions, AmRock Advisory Services ensures that financial institutions effectively communicate the range of financing options available to their clients and leverage data-driven insights to make informed decisions about their business. This approach not only strengthens their market position but also enhances their ability to fund additional clients, expanding their investment portfolio and AUM (Assets Under Management).

“With the launch of these new advisory services, AmRock Financial reaffi rms its continued commitment to fostering excellence in delivering superior, cutting-edge creative and digital experiences, helping its network of banks lenders differentiate their custom funding solutions and succeed in a fast-evolving fi nancial marketplace,” said Michele Anderson the new Creative Director and Marketing Strategist for AmRock’s Advisory Services.

Since 2007, AmRock Financial has provided more than $1 billion in fi nancing and insured credit to more than 500+ small and mid-size businesses in the United States, Canada, Europe, and Latin America.