SG Credit Partners, through its Consumer Products division, welcomed Serenity Kids to its portfolio of exceptional brands. Known for its commitment to healthy, ethically sourced baby food, the company continues to expand its presence nationwide while staying true to its mission. SG’s debt facility will support Serenity Kids’ continued innovation and retail expansion.
 
“Our mission is to improve the well-being of all children by making it easier for parents to feed their kids the healthiest food” said Kirk Lin, Vice President of Finance at Serenity Kids. “Partnering with SG Credit provides us with the financial support and strategic flexibility to accelerate our growth and reach more families nationwide.”
 
Serenity Kids was founded by Serenity and Joe Carr after they struggled to find baby food options that were low in sugar, contained balanced macronutrients, and were convenient for parents. Since developing their first shelf-stable baby food pouch, the brand has expanded its product line to include puffs and toddler formula, all while adhering to environmentally conscious practices, such as sourcing from farms that employ regenerative agricultural practices and utilizing eco-friendly packaging.
 
“By focusing on quality ingredients and thoughtful product development, the team at Serenity Kids has built a remarkable brand that resonates with parents seeking better nutrition options for their children,” said Evan Waggoner, Director at SG Credit Partners. “We’re excited to support their ongoing success as they expand their reach in the baby food category.”
 
Serenity Kids' meat and vegetable pouch lines as well as the Grain Free Puffs line and Toddler Formula are available online at www.MySerenityKids.com, Amazon, and Thrive Market, as well as in over 20,000 grocery stores nationwide, including Target, Walmart, Kroger, H-E-B, Albertsons/Safeway, Sprouts, Whole Foods Market, and many more.