Solifi announced the appointment of Karan Oberoi as its new Chief Product Officer.

Mr. Oberoi brings a wealth of experience to Solifi, having previously served as Chief Product Officer with Backbase, a leading Engagement Banking platform in The Netherlands used by top tier financial institutions globally. In this role, he led overall product strategy and development covering both organic and inorganic growth as the company grew significantly during his tenure. Over his 17-year career, Oberoi has also held numerous senior positions, including Product Director at Backbase and Director, Global Product Management at Diebold Nixdorf.

“I am thrilled to join Solifi at such an exciting time,” says Oberoi. “Solifi’s continued innovation drive in technology is shaping the future of secured finance, and I look forward to contributing to the company’s efforts to meet and exceed our customers’ expectations through value-driven product development.”

As Chief Product Officer, Oberoi will lead Solifi’s global product team to continue to innovate its automotive, equipment, working capital and wholesale finance solutions, which now serve over 300 customers across the globe. As Solifi enters its next phase of growth following its 50th anniversary, Oberoi’s leadership will be instrumental in achieving the company’s goals.

“We’re pleased to welcome Karan to the executive team,” says Dan Corazzi, CEO at Solifi. “His extensive expertise in the financial technology sector and his deep understanding of sustomer expectations make him a valuable addition to our leadership team. We look forward to seeing the impact he will have on our products and the future of Solifi.”

Oberoi’s appointment reinforces Solifi’s commitment to innovation and growth, as it continues to expand its solutions globally.