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Lafayette Square Provides Financing for Pacific General’s Majority Investment in Lenwich

March 26, 2025, 07:10 AM
Filed Under: Food Services

Lafayette Square provided debt capital to support New York-based investment firm Pacific General’s recent acquisition of a majority stake in Lenwich Holdings, LLC, the iconic premium sandwich brand that has been a staple in New York City since 1989.

Lenwich is a highly reputable sandwich concept with 14 corporate-owned stores across Manhattan, New York. Lenwich is known for its fresh, high quality, made-to-order sandwiches and wraps, as well as its wide selection of other items such as salads and breakfast. The Company was founded by first generation Korean American brothers, Lenny and Brian Chu, and was initially known as "Lenny's" before rebranding to Lenwich to reflect its flagship sandwich offering.

Through its investment, Pacific General aims to accelerate the restaurant’s expansion beyond its home market in New York City. The capital will be used to fund investments in technology, digital transformation, professional leadership, and franchise development.

“Supporting Pacific General’s partnership with Lenwich is aligned with our mission to support growing businesses that are well-established fixtures in their communities,” said Damien Dwin, Founder and CEO of Lafayette Square. “We have a deep conviction in the franchise restaurant business model, and its ability to generate ownership opportunities for new entrepreneurs and economic benefits for working-class people.”

“Pacific General is pleased to partner with Lafayette Square on our investment in Lenwich,” said Matthew Yoon, Managing Partner of Pacific General. “We appreciate the team’s deep knowledge of this industry, the particular capital requirements needed to grow a national restaurant brand and the financing structure Lafayette provided to support the business plan.”

“Lafayette Square shares many values with both Pacific General and Lenwich, including a dedication to teamwork and passion for growing businesses that sustain the communities around them,” added Dajeong Lee, Partner of Pacific General.





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