Deloitte Corporate Finance LLC (“DCF”) acted as the exclusive financial advisor to Dallas-based Rent A Toll, Ltd. (“Rent A Toll” or the “Company”) in its sale of substantially all its assets to American Traffic Solutions, Inc. (“ATS”).  Rent A Toll is a Carrollton, TX-based toll technology solutions provider specializing in providing convenient electronic toll solutions that reduce toll violation exposure, and costly toll fines. The deal closed on June 23, 2014.

DCF advised Rent A Toll on the exploration of various strategic alternatives, including the consideration of a strategic sale.

“DCF’s knowledge and experience added value throughout the process. DCF’s insight and experience within our sector was vital to us finding the right partner for the next stage of the Company’s growth. Their commitment to Rent A Toll helped us to achieve our overall goals and shareholder objectives,” said Rick Welch, president and CEO of Rent A Toll.

“It has been a pleasure working with Rick and the rest of the Rent A Toll team to help them identify a strategic partner they believe is ideal,” said Ron Rivera, managing director, Deloitte Corporate Finance LLC. “Automotive technology and services M&A remains an active market for our practice and this transaction further establishes DCF’s extensive industry experience.”

Based outside of Dallas, TX, Rent A Toll is a technology services company focused on providing electronic toll payment solutions for car rental companies and their clients, fleet leasing companies, and corporate fleet managers. These solutions allow drivers to use electronic toll collection or open road cashless tolling lanes without the risk of incurring violations, penalties, and fees. Rent A Toll’s web-based technology solutions let drivers access toll roads by integrating the exchange of electronic toll data between car rental agencies, or corporate fleet operators, and the toll authorities.

Working with some of North America’s largest fleet management and rental car companies, American Traffic Solutions is a leading provider of fleet toll and violation management solutions. ATS is also proud to be North America’s market leader in road safety camera installations, with more than 3,200 installed red-light, speed and school bus stop arm safety cameras serving more than 275 municipalities in 21 states and the District of Columbia.

Deloitte Corporate Finance LLC, an SEC registered broker-dealer and member of FINRA, is an indirect wholly-owned subsidiary of Deloitte Financial Advisory Services LLP and affiliate of Deloitte Transactions and Business Analytics LLP. Deloitte Corporate Finance LLC provides deal execution and lead financial advisory services to large corporate, middle market, and private equity firms.