LiftForward, Inc. announced the hire of Christine Reilly as the LiftForward’s Chief Risk Officer. Reilly has more than thirty years of experience in the financial services industry including nearly six years as the President of CIT Group Inc.'s Small Business Lending Corporation where she was responsible for overseeing a $4 billion organization. Reilly also held several other key senior management roles while at CIT including Executive VP of Corporate Development, Chief Audit Executive, COO of Inventory Finance, and CFO of CIT's Consumer Finance Business Segment. Prior to CIT, Chris spent 13 years at Arthur Andersen LLP.

Reilly has an MBA from New York University's Stern School of Business and is a CPA. Reilly’s background includes interest rate risk management, regulatory compliance, enterprise risk management and internal controls, and public company reporting under the Securities Exchange Act of 1934.

Commenting on the appointment, Jeffrey Rogers, LiftForward’s President and Chief Executive Officer, stated: “We are very pleased to have Chris join the LiftForward’s executive team. Her solid background across the full range of risk, accounting and financial disciplines will further support LiftForward’s commitment to providing comprehensive and transparent financial products and disclosures to our clients and investors. I look forward to working with Chris to advance LiftForward’s strategic plan and build creative debt products for our investors.” Ms. Reilly stated: “I am extremely pleased to join LiftForward team. Throughout the entire recruitment process, I was thoroughly impressed with the caliber of the team and LiftForward’s mission and vision. The LiftForward’s achievements over the past year are remarkable, including a strong product offering while maintaining superior credit quality. I look forward to being actively involved in building the company.”

LiftForward, Inc., a SaaS company which operates P2P and marketplace financing platforms for organizations with a large number of small business customers or members. LiftForward’s technology enables organizations to connect small business customers or members with various forms of capital. LiftForward’s services also include portal development, underwriting, servicing and reporting. The platform and services can be customized to meet the specific needs of each client organization and the small businesses they serve.    LiftForward is a SEC registered investment advisor and licensed lender.