GE Antares Capital is serving as administrative agent on a $95 million senior secured credit facility to Glencoe Capital’s portfolio company, Dialog Direct. The transaction refinanced the company’s senior debt and provided financing to acquire Allegra Direct Communications. GE Capital Markets served as sole lead arranger and sole bookrunner on this facility.

Headquartered in Highland Park, MI, Dialog Direct was formed through a combination of four Glencoe marketing services and customer care portfolio companies: NOVO 1, Budco, South Shore Venture Enterprises and Dialogue Marketing. The resulting platform acts as a one-source provider for integrated customer experiences. The latest addition to Dialog Direct, Allegra Direct Communications, is a customer care provider for health insurance companies.

“GE Antares is a reliable and trusted debt provider to our firm. They were responsive and constructive from early due diligence through final documentation,” said Jason Duzan, managing director at Glencoe Capital.

“GE Antares is excited to support Glencoe Capital on this transaction,” said Kevin Fitzgerald, vice president of GE Antares. "Dialog Direct has proven itself to be a strong company and continues to bring employment opportunities to the state of Michigan. Both Glencoe and Dialog Direct are valuable clients to us and we look forward to supporting them both going forward.”

Dialog Direct is a data-driven marketing solutions and customer experience provider focused on helping brands connect and engage with their customers to attract leads, automate processes, increase sales and inspire customers through its direct marketing and customer engagement solutions.
 
Founded in 1993, Glencoe Capital is a private equity firm focused on lead-sponsored acquisitions and growth equity investments in lower middle-market companies. The firm has completed over 45 acquisitions, representing over $1.6 billion in transaction value. Glencoe Capital currently manages three funds: the Glencoe Capital Michigan Opportunities Fund, L.P., Glencoe Capital Partners III, L.P. and Glencoe Capital Partners II, L.P.

GE Antares is a unit of GE Capital. With offices in Atlanta, Chicago, Los Angeles, New York, and San Francisco, GE Antares is a leading middle- market lender, offering a “one-stop” source for GE’s lending and other services offered to middle market private equity sponsors.