NXT Capital announced that it has provided a $54.7 million senior secured facility to fund PNC Riverarch Capital & BB&T Capital Partners’ recapitalization of Women’s Marketing, Inc.  

NXT Capital was the sole lead arranger, sole bookrunner and administrative agent for this transaction.  

Women’s Marketing, Inc. is the leading media strategy and activation agency for brands targeting women with a strong history of providing emerging and ambitious established brands with the insights, media access, and strategy to compete against the world’s biggest marketers. With offices in Westport, CT, New York City, and California, Women’s Marketing has become the authority on how media inspires and moves women along the path-to-purchase. The company’s use of multiple platforms allows marketers to create an immersive consumer experience, with end-to-end optimization, tracking and analytics to ensure that advertising campaigns deliver results.

PNC Riverarch Capital is a middle-market private equity firm that invests in privately held companies headquartered in North America to support recapitalizations, leveraged and management buyouts, corporate divestitures and growth financings. The firm invests across a variety of industry sectors, including specialized manufacturing, value-added distribution and outsourced services. PNC Riverarch Capital is a division of PNC Capital Finance LLC, a wholly owned indirect subsidiary of The PNC Financial Services Group, Inc.

“We are pleased to work with NXT Capital again to complete the refinancing of WMI along with its recent acquisition of Flying Point Digital, a highly strategic investment that further solidifies WMI’s digital media offering,” said Michael Hand, Managing Director, PNC Riverarch. “NXT continues to provide the flexibility we value and allowed us to move forward quickly on terms that address our plans for the company’s growth.”

NXT Capital provides structured financing solutions through its corporate finance, equipment finance and real estate finance groups. Based in Chicago, NXT has offices in Atlanta, Charlotte, Dallas, Los Angeles, Nashville, New York, Phoenix, San Francisco and Stamford.