Hilco Streambank has been retained by Anna's Linens, Inc., to conduct the sale of its IP portfolio including trademarks, domain names, customer file and e-commerce platform. The bid deadline has been set for August 24th @5:00 PM PST preceding an auction scheduled for August 27th, 2015. The company will also be selling the customer data necessary to maintain contact with over 7.5 Million customers, who were members of the company's "Fan of Anna's" program, through direct email and social media.
Founded in 1987, Anna's Linens was a leading multi-channel specialty retailer offering high quality and stylish home textiles, furnishings and decor. Through its headquarters in Costa Mesa, CA, Anna's Linens operated a chain of 268 company-owned retail stores throughout 19 U.S. states, and ran an e-commerce platform at www.annaslinens.com generating approximately $400 million in annual revenue. The Company's stores are clustered in key retail markets including Los Angeles, Dallas, Chicago, Miami and Houston. This strategy has allowed the Anna's Linens brand to develop strong regional awareness and a loyal and engaged customer. On June 14th, 2015 the company filed for Chapter 11 Bankruptcy with the United States Bankruptcy Court for the Central District of California.
"We believe the brand carries a significant amount of customer loyalty and awareness reflective of the quality and style of the product they represent" said David Peress, EVP of Hilco Streambank. "The Anna's Linens name is well recognized and will provide industry leverage to the right strategic buyer of these assets" Mr. Peress added.
Hilco Streambank's recent IP and Brand dispositions include Delias, Dots, Naartjie Kids and the RadioShack Corporation.
Hilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Over the last three years Hilco Streambank has become a leader in the IP valuation and disposition market, representing brands across various industries. Having completed numerous transactions including sales in publicly reported Chapter 11 bankruptcy cases, private transactions, and online sales through HilcoDomains.com and IPv4Auctions.com, Hilco Streambank has established itself as the premier intermediary in the consumer brand, internet and telecom communities.