Advantex Marketing International, a specialist in marketing loyalty-reward programs, has renewed its credit facility with Accord Financial Inc. for one year to December 2016.
The renewal agreement gives Advantex continuing access to the facility with a limit of $8.5 million. Advantex will continue using the facility to expand its popular advance purchase marketing (APM) program, which makes a significant contribution to the company's business.
Under the APM program, Advantex provides loyalty and marketing services, and purchases future designated credit card sales at participating merchants at a discount to face value. Advantex's revenue comes from the spread between these transactions and the cost of acquiring the pre-purchase rights. The revenue is recognized when consumers use a qualifying credit card at merchants enrolled in the program. Advantex receives the proceeds of the transaction and applies a pre-determined portion to reduce the amount owed by the merchant.
Accord Financial Inc. is a subsidiary of Accord Financial Corp. and has been a valued Advantex partner since 2007. The current credit facility was due to expire in December 2015.
Advantex provides specialized marketing programs that enable members of affinity groups to earn frequent-flyer miles and other loyalty rewards through purchases at participating merchants.