Leading global professional services firm Alvarez & Marsal (A&M) has expanded its Global Marketing bench strength with the appointment of Linda Orton as Managing Director, Chief Marketing Officer based in New York.

Orton brings extensive professional services marketing expertise including business development, content development, branding, social media, video production and marketing technology to her current role. Prior to joining A&M, she served as the Director of Marketing for leading law firms in New York and London. Over the last two decades, she built and ran an international recruitment and consulting business along with advising professional services firms.

“Linda’s entrepreneurial DNA, combined with her diverse marketing prowess, is an excellent fit for us as we continue to grow and expand into new practice areas, developing industry sectors and geographies,” said John Suckow, Managing Director and Chief Operating Officer at A&M.  “Linda also understands our culture and our approach to marketing and client service, as A&M was previously one of her clients.”

“A&M’s operational heritage and dedication to value creation provides a strong foundation of thought leadership and content to further develop our marketing initiatives,” said Orton. “I am excited to help bring new approaches and tools that our leaders can use to tell our story to the marketplace.”

Orton is a frequent speaker about marketing to the youth market and using social media for brand building. She has held leadership roles with The University of Chicago Alumni Association, Legal Marketing Association, NY Legal Marketing Association, Professional Services Marketing Group (PSMG) in London, Association of Accounting Marketing, The Women’s Executive Committee of United Jewish Appeal (UJA) and New York Cares.

Privately held since 1983, A&M is a leading global professional services firm that delivers business performance improvement, turnaround management and advisory services to organizations seeking to transform operations, catapult growth and accelerate results through decisive action.