Regions Bank announced that it has appointed Bill Horton, Regional President of the South Region, to lead an expanded Commercial Banking Group reporting to John Turner, head of the Corporate Banking Group.

The realigned Commercial Banking Group combines Regions’ existing Business Banking and Commercial Banking businesses and will serve small and middle-market companies through relationship managers located across the company’s footprint. Regions’ Treasury Management and Business Loan Center underwriting groups will also report to Horton.

“Streamlining our commercial banking businesses under Bill’s leadership will create a consistent, simplified approach across our markets that enhances our bankers’ ability to deepen relationships with clients, understand their needs and provide the best solutions,” said Turner. “Bill has more than 40 years of experience serving commercial clients and working with bankers across our markets, and I’m pleased to have him leading our efforts to meet the needs of business clients.”

Keith Herron, head of Strategic Planning and Execution, will succeed Horton as Regional President of the South Region, which includes Alabama, Mississippi, South Louisiana and the Florida Panhandle. Herron will report to John Owen, head of the Regional Banking Group.

“Throughout Keith’s 28-year career with Regions, he has built a solid career as a banker, a leader and a champion for building deeper and stronger customer relationships,” said Owen. “We are fortunate to have a seasoned executive with a wide range of skills and experience leading this important region for our company.”

Horton is a member of the company’s Operating Committee and has served as Regional President of the South Region since 2014. He previously served as president of the bank’s North Central Alabama area. Horton joined the Management Training Program in 1974 and served throughout the bank's branch system.

Keith Herron is a member of the company’s Operating Committee and was named head of Strategic Planning and Execution in 2012. In this role, he leads the planning process to develop the enterprise strategic plan. The Strategic Planning and Execution Group develops enterprise-wide initiatives such as Regions360, customer service, financial literacy, and customer retention.

Regions Financial Corporation, with $126 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services.