TPG Growth, a middle market and growth equity platform of alternative asset firm TPG, has invested in Club Pilates, the largest franchisor of Pilates studios in the United States.
Additional terms of the transaction were not disclosed.
Club Pilates is the nation's largest and fastest growing Pilates brand. Founded in 2007, Club Pilates has sold more than 475 franchise locations across 35 states. The company's business model is focused on small group reformer Pilates classes, providing consumers a tailored, high-end workout at a manageable cost. Led by Anthony Geisler, the former owner and CEO of a Santa Ana-based franchisor LA Boxing and former FocalPoint client, Club Pilates has experienced robust growth, with the number of franchise territories sold increasing from 80 in 2015 to more than 475 today.
"The fitness sector has experienced meaningful growth as more and more consumers continue to make health and wellness a priority. This is especially true for boutique fitness brands, as they resonate with consumers' desire for a workout founded in experience, community, and value," said Mark Grabowski, Partner at TPG Growth.
According to Anthony Geisler, CEO of Club Pilates, "At Club Pilates, we've worked to differentiate our business by offering a best-in-class workout. FocalPoint used its creativity to help me achieve my goals."
Duane Stullich, Managing Partner of FocalPoint, added, "Boutique fitness is an area we are extremely active in and we are very excited about the outcome. I'm quite sure that Club Pilates, with the support of TPG, will continue to thrive."