EisnerAmper LLP, an accounting, tax and business advisory firm, announced that it is ringing in the New Year by launching a comprehensive “brand evolution” campaign for 2018.
 
“We look at our latest brand evolution as a rally cry for our 1,500 employees,” said EisnerAmper Partner-in-Charge of Marketing Michael Mattia. “The key visual elements include a new, clean modern logo and our symbol, which conveys our strong foundation and our soaring aspirations. Our new symbol is a great representation of who we are as a firm and where we’re heading, both here in the U.S. and internationally.”
 
“The EisnerAmper brand is perhaps best defined by what our clients say about us when we’re not in the room. We’re constantly enhancing the EisnerAmper client experience,” added Charly Weinstein, the firm’s CEO. “Last year, we focused on investing in client-facing technologies to make working with our clients more effective and efficient. Whether through our collaboration with IBM Watson in developing Smart Audit Tools that leverage artificial intelligence for the automation of many routine and predictable tasks, or through our enhanced ‘homegrown’ EisnerAmper Client Portal, a one-stop shop where clients can share documents, find fully encrypted deliverables or access customized client dashboards, our firm is always looking to increase the value we bring to clients.”