Rosenthal & Rosenthal, Inc., a leading independent factoring, asset based lending and purchase order financing firm in the United States, announced that Heather Fidura will be relocating to Florida, adding to the Southeast’s already robust team of financial services professionals.

After nearly 10 years with Rosenthal’s New York office, Fidura will now be based in Tampa, Florida and will continue her role as a Business Development Officer, sourcing new business for the firm across all products: asset based lending, factoring and purchase order financing.

Fidura has held multiple roles over the course of her tenure, beginning in the credit department where she focused on back office reporting and related projects. She later transitioned to a marketing and sales strategy role, where she assisted with a major rebranding strategy for Rosenthal and helped to enhance the firm’s marketing and business development operations. Most recently, she was in the Asset Based Lending Division, handling transactions from start to finish, including sourcing new business, issuing term sheets, due diligence and documentation. Fidura sits on the board of the Contemporary Credit Club and is a frequent participant at industry trade shows and conferences for the SFNET, TMA and ACG.  

“With her proven track record and thoughtful approach to new business, Heather is the perfect addition to our growing Southeast team,” said Leigh Lones, SVP and Southeast Regional Sales Manager at Rosenthal. “Heather is a natural and has an active referral network of lenders, bankers, private equity firms, investment bankers, brokers and other partners that I know she will continue to strengthen and expand.”

“With Heather’s variety of experience over the past 10 years in our New York office, we know she will be an excellent addition to the Southeast team as they continue to expand our presence in the region,” said Ken Kleiner, EVP and Chief Marketing Officer at Rosenthal. “We are so pleased with how the Southeast team has grown the Rosenthal brand over the last three years and look forward to continuing our growth and positive impact on businesses throughout the region.”