Tree Line Capital Partners, LLC (“Tree Line”), a direct lender focused on the lower middle market, provided a first lien credit facility to support Longshore Capital Partners’ (“Longshore”) acquisition of Gen3 Marketing, LLC.

Founded in 2007, Gen3 is a Pennsylvania-based marketing agency that provides digital marketing services, including pay-per-click, search engine optimization, social media, and other digital marketing campaigns. Leveraging nearly two decades of digital marketing acumen, relationship management expertise, and data-driven capabilities, Gen3 partners with clients to build and implement online business strategies that yield personalized, measurable results.

“We have enjoyed building a lasting relationship with the Tree Line team and chose to work with Tree Line given the certainty to close they provided through an uncertain COVID-19 deal environment,” said Ryan Anthony, Co-Founder and Partner at Longshore. “Gen3 was one of the first platform investments in our inaugural Longshore fund and certainty to close was paramount. Tree Line moved quickly and spoke with confidence.”

Stephan Schneck, Senior Vice President of Tree Line added, “This transaction is a great example of our relationship-driven approach to direct lending.  Having completed past transactions with the Longshore team, we were able to leverage existing documentation and streamline the closing process. We recognize the value generated from buy and build strategies, and are well equipped to execute these deals over a long relationship given our significant follow-on capital capacity.”