Going-Out-of-Business sales are in progress at Forever 21, a leading fashion retailer of women's, men's, and children's apparel and accessories, following the US operating company F21 OpCo's recent bankruptcy filing. The liquidation sales are happening both in-store, at Forever 21's US locations, and online.
Hilco Consumer-Retail is managing these sales in a joint venture with Gordon Brothers and SB360.
Forever 21 is an iconic North American retailer that captured the hearts and minds of teenagers looking to sport the latest styles at affordable price points through the 90s and 2000's. Recent competition from online fast fashion companies like Shein and Temu put Forever 21 under immense pressure, ultimately resulting in the company's bankruptcy filing in the US.
"Stores are fully stocked, and fresh inventory is continuously being added at incredible discounts," said Ian Fredericks, CEO of Hilco Consumer-Retail. "Customers should shop early for the best selection—once items are sold out, they're gone!"