Liquid Capital announced Andy Meroney has joined the company and will be serving as the company’s Vice President at their U.S. headquarters in Irving, Texas. Meroney is joining the company as their business expands throughout North America.

A Texas native who loves live music and sports, Meroney graduated from Texas Wesleyan University in Fort Worth, Texas with a BBA in management. His career has focused on alternative financing, and the position as Vice President will allow him to work alongside the company’s founders, based in Toronto, to expand on an international scale.

“I’m thrilled at the opportunity to lead Liquid Capital, especially in my home state with close proximity to my family,” said Meroney. “Liquid Capital has seen great success and I can’t wait to be a part of this team.”

Meroney has set high goals for himself to grow the company and expand business expertise companywide. He hopes to remain competitive in the marketplace and continue teaching franchisees specific factoring nuances. Meroney will lead Liquid Capital franchisees, called principals, in training and maintaining high levels of client satisfaction.

Meroney served as the Operations and Portfolio Manager for The Commercial Finance Group in Las Vegas for the past two and a half years. This position focused purely on factoring, whereas Meroney will be able to help advise franchisees in addition to work with factoring at Liquid Capital. Seeing the growth of Liquid Capital from afar fueled a passion to help the company grow to the next level. Liquid Capital helps small- and medium-size businesses grow by providing alternative financing to businesses through the process of factoring.

Liquid Capital is an international factoring corporation with 60 locations in Canada, the U.S. and Mexico. It has more offices across North America than any other factoring organization.