Lights, cameras, and computer equipment will be available for sale when Tiger Group’s Remarketing Services Division and Reich Brothers conduct an online only sale of assets formerly owned by Brand Affinity Technologies Inc., a bankrupt technology and marketing services company that focused on the professional sports and entertainment markets.

“This sale represents a unique buying opportunity for photographers – both the professional and the enthusiast,” said John Coelho, Senior Vice President of Tiger Remarketing Services. “In addition to professional digital SLR cameras, lenses, lighting and printers, businesses and consumers will find a broad assortment of PC’s, IT and network equipment.”

Key assets up for bid include more than 260 Nikon and Canon camera bodies and lenses, and lighting equipment by Alien Bees, Calumet, Dynalite and others. Also available are Apple, Dell, Acer, and Toshiba laptops and tablets, as well as Dell servers, switches, racks and other IT equipment. Copiers, conference phones and other office equipment will also be offered.

Since 2007, Brand Affinity Technologies, an Irvine-based advertising and social media company, connected sports figures and other celebrities with advertisers for endorsement deals. Brand Affinity also developed programs like Fantapper, a social media platform that let users access information about their favorite celebrities from across the Web and social media; and FanPhotos, which enabled users to upload photos at sporting events with team logos and sports stars.

Citing a “deteriorating” business and severe financial difficulties, the company filed for Chapter 11 bankruptcy in California Central Bankruptcy Court on December 15, 2014.

Tiger Group provides asset valuation, advisory and disposition services to a broad range of retail, wholesale, and industrial clients. With over 40 years of experience and significant financial backing, Tiger offers a uniquely nimble combination of expertise, innovation and financial resources to drive results.