Northpoint Commercial Finance announced they have expanded their market focus to provide financing solutions to technology OEMs, Distributors and Value Added Resellers. Leading the technology effort is industry veteran Robert E. Wagner, with over 25 years of financial services and channel finance experience.

“As technology hardware, software and service products continue to evolve at an ever-increasing pace, delivery models are changing to cloud, software as a service, and other types of on-demand solutions,” Wagner said. “As a result, financing challenges have increased for technology manufacturers and resellers. The channel requires a progressive lender who can customize financing and adapt to meet evolving needs.”

Northpoint is well positioned to help IT providers capture more sales. As a privately held non-bank lender, they have the flexibility to deliver creative, end-to-end financing solutions along the entire supply chain.

“Another issue facing the industry is a contracting financial marketplace,” Wagner explained. “Channel lender consolidation and rigid lending parameters have dramatically reduced the financing options available. Northpoint is committed to the channel and providing financing programs that enable OEMs, Distributors and Solution Providers to capture more sales. We look forward to empowering smart growth in this sector with a viable financing alternative.”

Responding to this strong market demand for a flexible, high touch lender, Northpoint has developed asset based financing programs customized for the needs of the technology channel. Wagner, and Northpoint, leveraged their financial and technology expertise to deliver an efficient and steady source of working capital to help technology businesses overcome financing challenges. Their programs offer channel partners additional credit with extended terms; enhanced liquidity and purchasing power; and improved cash flow and working capital.

Wagner underscored Northpoint’s dedication to the technology sector through their ability to support channel partners of all sizes, including those focused in the SMB space.