Gordon Brothers Group announced that store closing sales for east-coast retailer, Joyce Leslie, began on  Friday, February 5th at all 42 locations. Sales are offering discounts of up to 50% on all dresses, tops, denim, swimwear, handbags, jewelry, shoes, accessories and more.

Joyce Leslie, named after the daughter of the company's founder Julius Gewirtz, was established in Brooklyn in 1945 and originally sold women's dresses. The northeastern retail chain specializes in trendy and inexpensive women's and junior's clothing aimed primarily at teens and tweens. It operates 42 shops filled with high-fashion knockoffs in Connecticut, New Jersey, New York and Pennsylvania.

“Unfortunately, our efforts to find a strategic partner to help save the business were not successful.  We are saddened to say that we now have to close our doors after 65 years,” said Celia Clancy, Chief Executive Officer. “Our business has been able to thrive for so many years as a result of our loyal associates and amazing customers. We encourage our customers to take advantage of the extraordinary savings on all of our remaining merchandise.”

A representative from Gordon Brothers Group’s Retail Division said, “We anticipate this trend-setting merchandise to sell very quickly at 50% off of retail pricing. Customers are encouraged to shop early for the best selection on their favorite styles before it is no longer available.”

Founded in 1903, Gordon Brothers Group is a global advisory, restructuring and investment firm specializing in the retail, consumer products, industrial, and real estate sectors. Gordon Brothers Group maximizes value for both healthy and distressed companies by purchasing or selling all categories of assets, mitigating leases, appraising assets and operating businesses for extended periods.  Gordon Brothers Group conducts over $50 billion worth of transactions and appraisals annually.  As of November 2014, debt financing is provided by Gordon Brothers Finance Company.